For four years, the media have swarmed around the trials and appeals linked to the murder of Meredith Kercher, and at perhaps the most crucial moment to date - the verdict of the appeals of Amanda Knox and Raffaele Sollecito - several news organisations managed to get it completely wrong.
The Sun, the Guardian and Sky News all jumped the gun, reporting that Knox had lost her appeal when in fact, the court announced that it had found her guilty of a different offence.
Meanwhile, The Daily Mail published an entire article on their website about how Knox and Sollecito had lost their appeals, describing their reactions and even including 'quotes' from prosecutors.
The Press Gazette has detailed the whole saga here:
But, we can all learn a valuable lesson from this - a lesson which, really, we should know already: While being the first to report a story is admirable and a goal we should all aim to achieve, it is always, always, always more important to get the story right.