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It was only a matter of time before somebody started some sort of rumour claiming to know the new identity of Jon Venables. Already Facebook has become home of speculation and now vicious texts have been going around the country stating his "new identity." The Sun newspaper was quick to jump to the protection of a man they believe to be innocent. While journalists and officals are kept from revealing the true identity, the general public are not afraid to attempt to reveal the deadly truth.
http://www.thesun.co.uk/sol/homepage/news/2885283/Innocent-mans-plea-Im-not-Jon-Venables.html

The rumour mongering circulating on the net highlights a vital difference between good, professional reporting and gossip. Honest journalists abide by the PCC code, so we "take care not to publish inaccurate, misleading or distorted information." Others are less careful. They repeat damaging rumours without establishing whether they are true or false. I prefer the good journalism.