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These are baffling times indeed for London's newspaper readers. Just weeks after Rupert Murdoch decides to close his afternoon freesheet the londonpaper, on the grounds that it was losing money, the Evening Standard's new owner decides that the best strategy is to stop charging for it. Alexander Lebedev's company has announced it will drop the 50p cover price and double the distribution to around 600,000.
It's a bold decision that raises more questions than answers. In particular, what will become of the free London Lite, the afternoon newspaper publisehd by Associated Newspapers - which still effectively owns 25 per cent of the Evening Standard, even though it doesn't have a seat on its board?
that the london paper was, as Private Eye would say, piss-poor.
When the radio is free, who needs free-sheets?
I mean, reading them's not exactly a fulfilling experience, is it? If I wanted to feel like a mix of yahoo news and amazon was grafted onto my eyeballs then I'd just read all my spam, and avoid the awkward confrontation with an under-paid lackey.