Peter Worthington has had an amazing life. And his obituary, which he wrote himself, certainly has an arresting opening line.
Itâ€™s a huge international competition which takes place every four years and involves the biggest footballing stars on the planet. The stakes are high with prestige and big rewards for those who succeed.
No Iâ€™m not talking about the FIFA World Cup in South Africa, Iâ€™m talking about the battle to create the most successful World Cup TV advert.
If the World Cup is a unique sporting event, itâ€™s also a unique marketing opportunity. Itâ€™s estimated 25 million of us will be sitting down watching TV at the same time over the coming last weeks.
So which are the ads lining up to do battle?