freesheet


Could this be the future of the free newspaper? Giving them away for free!

At the end of May 2009 the Kent on Sunday freesheet started charging 90p a copy. At the time I blogged how this was an curious experiment and one I thought unlikely to succeed. People seemed unwilling to pay. Worse still, newsagents were unwiling to stock them.

Six months later; guess what? They're giving them away again!

Yes folks, as of today the Kent on Sunday is free.

A journalist who works for the paper told me, "It was a disaster. You can't give something away and then suddenly start charging for it. No-one was buying them, it was too confusing".

The newspaper with no editor

Unfazed by the closure of the London paper and London Lite, a new freesheet has emerged on the streets of London. Called The Blogpaper, it's a printed version of blog postings culled from the internet, and its first monthly edition hit the streets on a small scale on 20 November. Issue two is due on 18 December.

It's not entirely a new idea. In the US the Chicago-based Printed Blog lasted 16 issues before closing in July, while in Argentina a title called Oblogo has reached issue number 26 with a circulation of around 15,000. But the Blogpaper's USP, according to its founders, is that it will not have an editor.