general election media


Why “Frenetic” was the Media’s Most Over Used Word of the 2010 Election Soap Opera.

My seven year old daughter picked up the TV remote and switched channels. Off went live coverage of the post election, pre-coalition talks; on went Glee. Off went David Cameron and Nick Clegg, on came Sue Sylvester and Will Schuester.

“I was watching that” I protested.

“But it’s boring” she replied, “The Conservatives are getting together with the Lib Dems and they’re going to share everything. That’s all that’s going on”. Back to the shenanigans and plotting at McKinley High.

Gordon Brown like, I conceded defeat and reflected that she had a point.

Why 2010 is the Year of the TV Election Broadcast. General Election and Digital Media? Not Today Thank You

So what role did social networking sites and online media play in influencing your election vote? Probably none at all.

2010 turned out to be the “TV election”, not the “internet election”. The big noise was all about how the party leaders performed in the UK’s first ever TV election debates.

I was left wondering why the internet hadn’t played a more decisive role; especially after Barack Obama’s stunning use of social media in his 2008 election victory.