magazines


The digital magazine of the future, coming in 2010

Time Inc's flagship magazine Sports Illustrated is showing off a prototype it has built for the tablet PC. Combining the tactile appeal of the print product with the rich media capabilities of the internet, it's a mouthwatering proposition for genuine convergent journalism. But would the punters pay for it? Sports Illustrated editor Terry McDonnell is bullish. He reckons most focus group members that have seen it have said they would.

Magazine Innovation

I'll tell you what this blog post doesn't have: A link to the Times webiste, any mention of Muse, talk about scientology or the night sky.

So what am I rabbiting on about today?

Well, as we're starting our print module now, which is based on magazines, I thought i'd draw attention to quite a snazzy little online publication made by the radio station, talkSPORT.

Edging closer to the Daily Prophet

JK Rowling's Daily Prophet edges a step closer to reality with the wizard news that an issue of Entertainment Weekly magazine will next month include a video advert inside its pages. An ad produced by broadcast network CBS will play inside the magazine on a 320x240 pixel screen - around the same size a mobile phone screen.