Neil Arun didn’t want to miss a rare but risky opportunity to embed with an Iraqi police unit, hunting members of al Qaeda. But his employers -- responsible for Neil’s security -- weren’t happy. This film by Richard Pendry nvestigates how a frontline journalist balances risk and reward.
It’s a huge international competition which takes place every four years and involves the biggest footballing stars on the planet. The stakes are high with prestige and big rewards for those who succeed.
No I’m not talking about the FIFA World Cup in South Africa, I’m talking about the battle to create the most successful World Cup TV advert.
If the World Cup is a unique sporting event, it’s also a unique marketing opportunity. It’s estimated 25 million of us will be sitting down watching TV at the same time over the coming last weeks.
So which are the ads lining up to do battle?
