online video marketing


Kent TV: The Party’s Over

So What Lessons Are There for  Online Video and How an Organisation Communicates?

When the first railways were built, they used horses not steam engines to pull the carriages. Everyone could see the benefit of rails, compared with the inefficient, muddy roads of the day, but not everyone was convinced that the new fangled steam engines were the way forward. Yesterday Kent County Council announced it was axing its online video channel Kent TV.

Charlie Bit My Finger - Why Online Video Marketing means Businesses Can Learn From A Three Year Old

Here in the UK we take pride in our national successes. Whether it’s a gold medal at the Olympics, winning the Ashes, or England qualifying for the World Cup Finals, we generally feel a frisson of pride or a warm glow of contentment.
So I was surprised that more fuss wasn’t made last week when a short home movie by a British family elbowed its US rivals out of the way to become the most watched video clip on Youtube.
“Charlie Bit My Finger” has become the ultimate viral video with more than 133 million views and rising.