Sports illustrated


The digital magazine of the future, coming in 2010

Time Inc's flagship magazine Sports Illustrated is showing off a prototype it has built for the tablet PC. Combining the tactile appeal of the print product with the rich media capabilities of the internet, it's a mouthwatering proposition for genuine convergent journalism. But would the punters pay for it? Sports Illustrated editor Terry McDonnell is bullish. He reckons most focus group members that have seen it have said they would.