video marketing

While British politics has failed to really exploit digital media in 2010, the internet, and especially online video, continues to have a growing impact on our “real” lives and businesses.

New figures from the respected agency Comscore show people in the UK watched 37% more online video compared with the year before.

We Brits are now watching more than five and a half million online videos a month compared with four million last year.

YouTube is of course the biggest player, but Facebook reported a 205% increase in the number of video views while the BBC reported a 143% increase.

So What Lessons Are There for  Online Video and How an Organisation Communicates?

When the first railways were built, they used horses not steam engines to pull the carriages. Everyone could see the benefit of rails, compared with the inefficient, muddy roads of the day, but not everyone was convinced that the new fangled steam engines were the way forward. Yesterday Kent County Council announced it was axing its online video channel Kent TV.

“Will you please get rid of that car”! my friend’s wife begged him. “It’s been sitting on the drive for a year now, you’re never going to get round to fixing it up”.
It was all true. The tatty Citroen 2CV had been rusting away for 12 months outside his house near Maidstone in Kent [UK]. It had been bought as a project car and hadn’t had an MOT for 3 years.
The engine still started easily and it drove OK, but it was very tatty with lots of rusty patches and the chassis looked ominously corroded.