As diligent students of British politics understand, most votes under our first past the post system make no real difference to the result of a general election. The ones that count are those cast by swing voters in marginal constituencies. The Conservatives have been confident in their assertions that, despite a narrowing gap in nationwide opinion surveys, their lead among these defining voters in the marginals is big enough to make the crucial difference. A carefully targeted poll in this morning's Times suggests their confidence may be misplaced.
An important message has emerged from my recent discussions with Kent Messenger Group editors, news editors and reporters. Centre for Journalism students are wonderful and very talented. The KM Group is delighted to have you, but there is always room for improvement and in this case it involves use of the telephone.
Too many of you remain reluctant to make and receive 'phone calls. Some have even tried to contact interviewees by e-mail. Others have allowed telephones to ring in newsrooms without answering them. This is unprofessional.
