There are few things to depend on these days: the housing market is reliably dire, supermarket sandwiches are dependably disappointing, and Brexit will be on the news. Britain is in a terrible mess and it's all so confusing that our political reporters are turning to Mr Blobby for analysis.
News faces an age crisis: it cannot attract young people. In the minds of the young, serious journalism has the same status as picking up the phone or drinking Horlicks. We young folk are not renowned for buying newspapers or making time to watch Newsnight. So what can the industry do to win our affection?